Business Strategies Tag

By Elizabeth Ferrin Some self-storage managers have adopted a strategy of using sophisticated algorithms and demand analyses designed to maximize revenue when calculating their rents. This means that customers will receive a different rate for storing at the same facility. A customer who calls twice in...

Would you think you could learn a profound sales lesson from American Idol? Well, it happened last season. Here’s the backstory in case you’re not a fan. Pia,the beautiful and seemingly unbeatable contestant, got the axe. The mentors (music industry bigwigs whose names I don’t know) were...

Most of us think consultative sales techniques need only be applied to big ticket items like large software purchases or luxury cars. Not true. Unless your business involves asking, “Would you like fries with that?” you probably should be selling consultatively. Here’s a great example. A new warehouse...

In the game of business, I find the bat to be a frequently used and highly ineffective piece of equipment. I know that because I conducted an unscientific survey and in the process, found an amazing difference in the way men and women employ the...

"Angel speaking," I said, my customary phone answering protocol. "Hi Angel, my name is Mary from XYZ Printing." "Who? " I replied. "Mary from XYZ Printing. I'm new here," she continued timidly, "and they gave me a list of people who have done business with us in the...